Sunday, March 8, 2015

MoEF Smart E-Book: More gimmick, less substance? Guess is yours!

Hi Friends/Co-sailors,

Just received an email that has been circulated by India's Environment Minister Prakash Javadekar (pasted below for your reference), which asks you to visit the MoEF website to see how his Ministry has launched a Smart E-book on February 23, 2015.

He claims this to be first of its kind Smart E-Book that showcases the initiatives of his Ministry in the last eight months.

However, when you visit the website and click on the URL, it says, "This link will take to you an external website. We are not responsible for the content."

Well, I welcome the idea of the E-Book but can't understand why the Ministry does not take responsibility of it's own publication. May be they are not sure about the content themselves. Anyways, make your own guess!

Thanks and regards,


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I am happy to share the link of the Smart E-book of the Ministry of Environment, Forest and Climate Change that I had launched on February 23, 2015. The first of its kind Smart e-book showcases the initiatives of the Ministry in the last Eight months. It can be accessed through the following link/URL: <>
This e-book gives maximum impact with least text using videos, audio and images. It is also easily readable on all mobile platforms such as iOS, Android and Windows. The entire e-book is friendly for specially-abled users and it allows users to share its content on various social media platforms such as Facebook, Twitter and Google Plus. 

Yours truly,
Prakash Javadekar,
Minister of State (IC) for
Environment, Forest & Climate Change
Govt. of India

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