Saturday, June 30, 2012

Hard facts about Soft Drinks: time to ban them!

Dear Friends/Co-sailors,
Greetings from Water Initiatives Odisha (WIO)!
The giant soft drink companies have once again proved that they care a damn about the health of the people, their consumers.  The latest report by Paris based National Institute of Consumption, as reported in the news pasted below, shows how all these big brands including Coca-Cola and Pepsi make people drink ‘alcohol’ in their soft drinks including soda. 
It has also been reported that a chemical 4 methylimidizole (4-MI) found in Coke is considered carcinogen.  So, these big brands are pushing soft drink consumers to cancerous impacts. 
What is also important to note here is that the news about this study has prompted Cola-Cola to announce that it will alter its recipe for sodas sold in the U.S. It reportedly has no plans to do so worldwide.  So, all other countries will continue to get their alcoholic and carcinogenic drinks under guise of ‘soft drinks’.
Well, the task has obviously been made easy for Bars.  They now don’t have to print separate menu for soft drinks.  It is all hard drinks.  
We at WIO appeal the Govt. of India to immediately ban such products.  Also, a sincere appeal to the people of the nation to shun the junk!
Take care, stay healthy!!
Thanks and regards,

Alcohol In Soda: Trace Amounts Found In Coca-Cola, Pepsi And Other Top Brands
Posted: 06/28/2012 3:33 pm
 Trace amounts of alcohol can be found in popular soft drinks including Coca-Cola and Pepsi, according to new findings by the National Institute of Consumption in Paris.

The research, published in the French magazine 60 Million Consumers, found small amounts of alcohol measuring around 0.001 percent per liter in 19 popular sodas around the world. Generic supermarket brands, however, were alcohol-free.

Business Insider also reports that another chemical present in Coke, 4 methylimidizole (4-MI), is considered a carcinogen by the Center for Science in Public Interest.
The publication has more background on why the alcohol was detected:
Coca-Cola France’s scientific director Michel Pepin told Channels TV that it is possible “alcohol traces come from the process of making our drink according to its secret recipe,” perhaps due to natural fruit fermenting.
While the amount of alcohol found is negligible, the revelation may anger thousands of Muslims, whose religion prohibits them from drinking alcohol.
However, as the Seattle Post Intelligencer notes, Coca-Cola’s web site is up front about alcohol levels in its products:

Trace levels of alcohol can occur naturally in many foods and beverages. Governments and religious organizations have recognized that such minute levels are considered acceptable in nonalcoholic foods and beverages.
That being said, the news has prompted Coca-Cola to announce it will alter its recipe for sodas sold in the U.S. It reportedly has no plans to do so worldwide.

Ranjan K Panda

Water Initiatives Odisha: Fighting water woes, combating climate change... more than two decades now!


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Water Initiatives Odisha (WIO) is a state level coalition of civil society organisations, farmers, academia, media and other concerned, which has been working on water, environment and climate change issues in the state for more than two decades now.

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